Move your marketing strategy in the right direction.

Who We Are

At forty-one 12, we are Direct Results Specialists with more than 25 years of experience building successful partnerships with companies across diverse industries. But we think what truly makes us stand out to our partners is our Accountable Advertising philosophy.

Accountable Advertising means that we hold ourselves accountable to you. We go beyond the status quo to do what needs to be done, whenever it needs to be done. We pride ourselves on being innovative and flexible partners who create opportunities and find solutions whenever they’re needed.

Following our unique process, we:

immerse ourselves in your product and customer journey
fully understand your financial metrics
design and produce relevant, effective creative by channel
monitor results and continually look for options to improve performance

We develop highly effective and accountable marketing and creative strategies that measure your success against the plan we create through our collaboration.

Accountable Advertising
Our Process

forty-one 12’s end-to-end process considers your unique needs and challenges. Our personalized approach combines time-tested direct response methodologies with multi-channel tactics to achieve your goals and objectives.

Research

Every project starts by gathering insights, knowing the customer, understanding the competition, and immersing ourselves in every aspect of the sales journey.

Plan

Once we understand the environment, opportunities, and challenges, we develop a marketing plan with the optimal combination of audience, channel, timing, and messaging strategy to reach your business goals at an acceptable cost.

Execute

From concept through completion, we develop and produce creative that ignites interest and generates response.

Modify

We alter media, messaging, and targeting to ensure we are generating the most effective results while continually increasing the return on your marketing dollar.

Evaluate

We start with a baseline and analyze every move, understanding what efforts are driving results and how they are influencing each other.

Strategy

Building Successful Solutions

We dig deep into the product landscape, your goals and objectives, and develop the tactics to meet them.

Media

Finding The Right Target Audience

We use research and precise targeting for list management, DRTV and radio placement, outdoor, paid search, paid social, mobile, display, remarketing, and more.

Our Expertise
What We Can Do For You

Creative

Advertising Across All Channels

We execute all creative copy and design, including direct mail, DRTV, print, radio, digital, content, and collateral.

Production

Traditional Printing, Hitting the Airways

We handle direct mail (printing, lettershop), fulfillment processes, collateral, and DRTV and radio production/execution.

Digital

Engaging Customers Online

We develop online touchpoints, including landing pages, email, microsites, user experience enhancements, and website rebranding.

Analytics

Acting On Data

We monitor and measure results from marketing automation, KPI tracking & reporting, and media performance to implement improvements and changes as quickly as possible.

Case Studies and Programs — Our Success

Is your marketing plan showing its age?
Is your brand showing its true colors?
Driving traffic – Literally!

Case Studies

Let’s talk about your next project

Whether you have a full-service, multi-channel marketing program or a smaller project, we’re excited to help. To put our Direct Results expertise and Accountable Advertising philosophy to work for you, just click the button below to start a conversation!