Who We Are
At forty-one 12, we are Direct Results Specialists with more than 25 years of experience building successful partnerships with companies across diverse industries. But we think what truly makes us stand out to our partners is our Accountable Advertising philosophy.
Accountable Advertising means that we hold ourselves accountable to you. We go beyond the status quo to do what needs to be done, whenever it needs to be done. We pride ourselves on being innovative and flexible partners who create opportunities and find solutions whenever they’re needed.
Following our unique process, we:
immerse ourselves in your product and customer journey
fully understand your financial metrics
design and produce relevant, effective creative by channel
monitor results and continually look for options to improve performance
We develop highly effective and accountable marketing and creative strategies that measure your success against the plan we create through our collaboration.
forty-one 12’s end-to-end process considers your unique needs and challenges. Our personalized approach combines time-tested direct response methodologies with multi-channel tactics to achieve your goals and objectives.
Every project starts by gathering insights, knowing the customer, understanding the competition, and immersing ourselves in every aspect of the sales journey.
Once we understand the environment, opportunities, and challenges, we develop a marketing plan with the optimal combination of audience, channel, timing, and messaging strategy to reach your business goals at an acceptable cost.
From concept through completion, we develop and produce creative that ignites interest and generates response.
We start with a baseline and analyze every move, understanding what efforts are driving results and how they are influencing each other.
We alter media, messaging, and targeting to ensure we are generating the most effective results while continually increasing the return on your marketing dollar.
Building Successful Solutions
We dig deep into the product landscape, your goals and objectives, and develop the tactics to meet them.
Finding The Right Target Audience
We use research and precise targeting for list management, DRTV and radio placement, outdoor, paid search, paid social, mobile, display, remarketing, and more.
What We Can Do For You
Advertising Across All Channels
We execute all creative copy and design, including direct mail, DRTV, print, radio, digital, content, and collateral.
Traditional Printing, Hitting the Airways
We handle direct mail (printing, lettershop), fulfillment processes, collateral, and DRTV and radio production/execution.
Engaging Customers Online
We develop online touchpoints, including landing pages, email, microsites, user experience enhancements, and website rebranding.
Acting On Data
We monitor and measure results from marketing automation, KPI tracking & reporting, and media performance to implement improvements and changes as quickly as possible.
Case Studies and Programs — Our Success
Is your marketing plan showing its age?
Is your brand showing its true colors?
Driving traffic – Literally!
Let’s talk about your next project
Whether you have a full-service, multi-channel marketing program or a smaller project, we’re excited to help. To put our Direct Results expertise and Accountable Advertising philosophy to work for you, just click the button below to start a conversation!